Paze. It checks out.
Not all our assets lean on Banks & Union; instead highlighting relatable-yet-absurd situations of regular life to convey Paze benefits.
It was also the perfect excuse to have an inflatable dinosaur costume on set.
Social
Fun & credible
We created 13 scripted spots ranging from Hollywood set life to relatable family moments, all with just the right balance of social-forward looseness and trustworthy polish. They are strategically planned to go live timed to key cultural moments throughout the year, like the NBA finals or the 2026 World Cup.
*More social assets coming!
Launch hype teaser that Banks and Union posted on their channels ahead of the campaign launch
More hype! Hype hype hype
A peek behind the curtain once the campaign was live
National OOH
Genre plays with clear messaging
For high-impact still assets like OOH, we were excited to lean into the genres we captured our talent in. We paired our on-set photography with clever headlines that speak both to the genres and scenes, and the user benefits of checking out with Paze.
Our media buys included the State Farm Arena in Atlanta, digital kiosks and murals in San Francisco, highway billboards in Los Angeles, and classic New York placements like Grand Central, Penn Station, Arthur Ashe Stadium, and more.
*More executions coming!
Photography
Elevated & relatable
Polished, chic, and joyful. We worked with renowned celebrity photographer Kwaku Alston to capture a library of Banks and Union as their Paze-touting selves from our genre sets.
*More stills coming!
Agency: Big Spaceship
CCO: Steve Street
Group Creative Director: Liz Agans
Art: Sayako Minami
Copy: Kacy Emmett
Directors: Shafei, Jams & Bash (WW7)
Photographer: Kwaku Alston