Sayako Minami
Associate Creative Director, Designer
Paze- It checks out-high_9.gif

Paze

Paze is online checkout backed by banks and credit unions.
And who better to spread the word than Elizabeth Banks and Gabrielle Union?

We created an expansive 360 brand campaign that travels through Hollywood sets of different genres, leaning into tried and true film tropes to convey the security and convenience of checking out with Paze.

*2026 campaign; more spots will go live over the rest of the year.

 Paze. It checks out.

 

Social

We created 13 scripted spots with just the right balance of social-forward looseness and trustworthy polish. They are strategically planned to go live timed to key cultural moments throughout the year, like the NBA finals or the 2026 World Cup.

*More social assets coming!

Fun & credible

Launch teaser that Elizabeth Banks and Gabrielle Union posted on their channels ahead of the campaign launch to drum up excitement

More hype! Hype hype hype

 
 

Photography

Polished, chic, and joyful. We worked with celebrated celebrity photographer Kwaku Alston to capture a library of Banks and Union as their Paze-touting selves from our genre sets.

*More stills coming!

Elevated & relatable

Agency: Big Spaceship
CCO: Steve Street
Group Creative Director: Liz Agans
Art: Sayako Minami
Copy: Kacy Emmett
Directors: Shafei, Jams & Bash (WW7)
Photographer: Kwaku Alston