For the savviest credit card holders, cashbacking is not just a perk—it’s a way of life. And who better to introduce them to the Freedom Unlimited card than a fellow cashbacking enthusiast?
Enter: Kevin Hart, a man known for being in seemingly everything, less known for being an IRL cashbacker, with his newest title of CEO of Cashbacking.
For this definitely real, totally not made up executive position, we created a multichannel campaign for Kevin to continue spreading the joys of cashbacking everywhere he goes.
Reaction GIFs, contextually relevant Pinterest placements, social film, just fun graphics—we created an expansive, multi-platform library of content to keep reminding people to cashback, and further cement Kevin’s C-suite status.
Agency: SPCSHP
Executive Creative Director: Steve Street
Creative Director: Matt Zelley
Art: Sayako Minami
Copy: Megan Williamson
Director: Jody Hill
