Associate Creative Director, Designer
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Revive Kombucha

In Revive Kombucha’s first advertising campaign, we wanted to pay homage to the brand’s Bay Area roots while highlighting their variety.

We created a small, targeted campaign speaking to the drinks’ refreshing taste, and Revive’s mission to brew kombucha that’s light, health-conscious, and comes in unique flavors—not your average kombucha.

I still can’t believe we actually made this.

Print

 

We created blotter paper inserts targeted to Bay Area issues of Rolling Stone magazine, in a nod to the brand’s origins and their counterculture attitude towards creating a kombucha that’s a little bit different.

 

Each sheet is perforated into 0.25” x 0.25” tabs or “hits”. Every hit is a tiny Revive bottle, showcasing their multitude of flavors.

 

The inserts were printed by Zane Kesey, the son of renowned novelist and countercultural figure Ken Kesey. In a true tribute to the 60’s and 70’s psychedelic scene, the papers were printed in vegetable ink, and are edible.

Wild Postings

 

As companions to the print inserts, we created wild postings focused on the Haight-Ashbury district of San Francisco; the birthplace of the 1960’s counterculture movement.